Cleanie Beanie

Bear Photo

As the heritage boom continues to accelerate, the potential resale value of a product can become the dominant factor when determining its worth in the primary market. Beanie Babies were one of the most collectable items of the 1990’s, at their peak accounting for 10% of all eBay searches. ‘Cleanie Beanie’ uses the brand’s ability to manipulate potential resale value in order to dominate the household goods market, where competition is vast but product differentiation is minimal.

Emmeline Quigley